Information We Collect

We may collect the following types of information:

• Personal contact details (name, email, phone number)

• Health-related information (as voluntarily provided through forms or consultations)
  

• Appointment and service history

• Website usage data (via cookies or analytics tools)

How We Use Your Information

Your information is used to:

• Schedule and manage appointments

• Deliver dental services and patient care
  

• Send relevant updates or communications

• Improve our website and user experience

We will never sell your information or share it without your consent, unless required by law.

Storage & Security

We take all reasonable precautions to protect your personal data. This includes secure data storage, access controls, and encryption where necessary. Health information is stored in accordance with Alberta HIA guidelines.

Cookies & Analytics

Our website may use cookies and similar technologies to understand how visitors interact with our website, improve its functionality, and measure the effectiveness of our communications and advertising.

‍Meta Pixel (Facebook and Instagram Advertising)

‍We use Meta Pixel, an analytics and advertising tool provided by Meta Platforms, Inc., to help measure the effectiveness of our advertising on Facebook and Instagram.

When enabled, Meta Pixel may collect information about your interactions with our website, including pages visited, links clicked, browser and device information, IP address, and cookie identifiers. This information may be transmitted to Meta and used to measure advertising performance and improve the relevance of advertising.

We do not intend to share patient records, appointment details, medical information, or information entered into patient forms with Meta for advertising purposes.

You can manage cookies through your browser settings and review your advertising preferences through Meta's Privacy Centre. For additional information about how Meta processes information, please review Meta's Privacy Policy.

Third-Party Services

Some personal information may be processed by trusted third-party providers (e.g. payment processors, form services), strictly for the purpose of delivering services to you. These providers are contractually obligated to maintain confidentiality and protect your data.

Accessing or Updating Your Information

You may request access to, correction of, or deletion of your personal information at any time by contacting us at info@southwestsmiles.ca or +1 587.773.9292.

Changes to this Policy

We may update this Privacy Policy to reflect changes in legislation or our services. The latest version will always be posted on our website.